It just seems like everyone is getting in on the action sports industry big time now! With new corpo partnerships and rich business men now trying to cash in on the scene, especially skateboarding, action sports continues to grow. ESPN is re-branding its online home for action sports.The site will become ESPN Action Sports this fall as part of a new multimedia initiative that will also mark the launch of the ESPN Action Sports Network – a group of interconnected sites, including sport-specific vertical sites from ESPN (ex: ESPN Skate) and other premiere action sports destinations such as Surfline.com, Vans.com, Active Ride Shop and more.
24/7 coverage coming in a variety of mediums: videos, social media, blogs, mobile, audio, photography and more. Sounds cool, so long as they show some legit shit and not kiddie pop. For more info click here.
