
P-rod coming in hot! First he takes 1st place at the Maloof Money Cup, then 1st at the Dew tour this past weekend in Cleveland, Ohio, and now the man’s got his very own sneaker shop opening up!
“You can go there and find all your limited, hard to find goods. Whether it be Nike, New Balance, we got a little Converse in there, Adidas―it’s a cool skate, street fashion place but more the high end stuff. “
-Paul Rodriguez
So check the flyer above for more details and swing on through! Be sure to pick up the August issue of LUCID Magazine for an exclusive interview with P-rod.






[...] Grand Opening Photos 29 07 2008 Check out Paul Rodriguez’s new steezy boutique, Primitive. Located in Encino, California he hosted a pretty snazzy grand opening party this pas weekend. [...]